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Article: Our Story

The story behind V3 Apparel, Veni, Vidi, Vici the logo, brand and founders story.

Our Story

The company name, V3 Apparel is inspired by the latin phrase "Veni, vidi, vici" ("I came, I saw, I conquered"), a quote attributed to ancient Rome and historically used to signify a swift, conclusive victory against insurmountable odds.

Personally adopted by V3 Apparel co-founder, Michael Pinocci, as a guiding principle for his recovery after suffering a career ending injury with the British Army, the phrase represented his belief in being able to overcome the impossible through a commitment to never giving up, a strong work ethic and an unrelenting self-belief.

Experiencing first-hand the power of a motivated mindset, coupled with the lack of athletic wear available for the everyday athletes at the time, Michael, along with co-founder and brother, Nicholas Pinocci, dedicated their lives to inspiring other athletes to achieve their own 'impossible'. Developing unique athletic garments designed to enhance the wearers physical, and mental, performance, through an emphasis on enhanced support, premium comfort and unrivalled motivation.

Embedding the Veni, Vidi, Vici mindset into the brand's DNA, V3 Apparel has grown from humble beginnings; screen printing custom-cut garments in the founders home garage, to a globally recognised brand – inspiring over 1 million athletes across 90 countries to achieve their personal fitness goals. Today, the 'V3' logo is recognised as the motivational calling of everyday athletes worldwide, inspiring each to conquer more than they once thought possible.

Discover more with the V3 Apparel Playbook, your source for the latest stories, news and company information.